About
Gully Goat is a streetwear brand based in NYC dedicated to making street fashion sustainable and affordable, backup by their lifetime warranty. They have so far designed women’s sweatsuits, socks, men’s shorts and graphic tees, inspired by NYC, South Asian elements and their logo “the goat”.
@gully.goat
Role
I worked with the brand to create compelling storytelling content on their social media along with providing user generated content from influencers in the South Asian and fashion space. As a result, their account grew in engagement and following. I also coordinated multiple photoshoots for their launches, focusing on diversity in the models and driving sales.
