About
Deysh is a Seattle-based South Asian streetwear brand designing fun desi themed clothing inspired by the many languages of South Asia. Named after the term “Desh” meaning country in Hindi, their brand and designs reflects on the beauty of the South Asian cultural aspects, including funny memes with a South Asian twist, calling out stereotypes and symbolic designs.
@deysh.store
Role
I worked with the brand to create compelling storytelling content on their social media platforms along with directing their photoshoots and providing user generated content from influencers in the sustainability and fashion space. As a result, their account grew in engagement with an increased follower count.
