I worked with the brand to create compelling storytelling content on their social media platforms along with working with the team to provide feedback on product updates, and marketing tactics and working together to better the brand's vision. Along with their social media content, I worked on creating a launch plan for their new update, MirchiBFF, a way to connect and form friendships directly in the app. As a result, their account grew in engagement and user count on the app. In addition to the social media management, I coordinated the launch of the Mirchi BFF Mixer event series and helped plan and execute multiple events across various cities with a variety of vendors.